Metaverse and tourism development: issues and opportunities in stakeholders’ perception
نویسندگان
چکیده
Abstract In recent years, understanding how the managers of tourism attractors (such as archaeological parks, museums, seaside resorts, nature reserves, etc...) adopt, refuse, integrate, and benefit from digital transformation has received growing interest. addition, consistent case-study literature highlights adopting technologically advanced tools can generate positive externalities for territories in which such are located. However, it is still unclear different stakeholders value including Metaverse their strategies. this paper, we explore stakeholders’ preferences embedding metaverse strategy, check existence cluster preferences. The study applies a development Q-methodology allows substituting classical q-statements formulation with multi-attribute multi-level formulations. Data collected by involving Sicilian territories. results exploratory demonstrate that use tool influenced perception confirm heterogeneous among groups stakeholders, expected diffusion model innovation. dominant point view considers full awareness perceives them slightly worse than social ones. Some do not have adequate knowledge Metaverse. We argue moment transition between phase persuasion evaluation decision on basis impact effects competitiveness within sector. critical mass may been reached yet adoption rate
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ژورنال
عنوان ژورنال: Information Technology & Tourism
سال: 2023
ISSN: ['1098-3058', '1943-4294']
DOI: https://doi.org/10.1007/s40558-023-00268-7